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Business
Airport Lounges on the Decline But Aussies are Still Keen
Max Harlynking for Unsplash
Airport membership lounges may have lost some of their sparkle, but it seems many Aussies still want in, according to recent research from Money.com.au.
While these premium lounges may no longer be the hushed sanctuaries they once were, plenty of Australian travellers are still willing to flash a membership card, wave a credit card perk or pay their way inside, with the research showing 26 per cent of Australians still regularly using an airport lounge when travelling.
Most membership lounge visitors are not paying at the door, however. Around 17 per cent access lounges through rewards credit cards or frequent flyer memberships, while nine per cent purchase a single-use pass or annual membership.
It appears the humble comfortable seat is doing much of the heavy lifting.
When asked what they valued most about airport lounges, 67 per cent of respondents nominated comfortable seating and a quiet space away from the terminal. Complimentary food and drinks followed at 61 per cent, while 45 per cent appreciated extras such as Wi-Fi, showers and other amenities.
In other words, the miniature muffins are welcome, but somewhere to sit without guarding a power point like buried treasure is even better.
Money.com.au head of insights Sean Callery said lounges had faced growing criticism for overcrowding and shrinking benefits, but continued to offer travellers a degree of escape from busy terminals.
He said Australians were almost twice as likely to use lounge access bundled with another travel product than pay an additional entry fee each time they flew.
The findings also revealed a sizeable generational divide. Millennials were the biggest lounge users, with 41 per cent visiting them when travelling, followed by 37 per cent of Gen Z. Usage dropped to 23 per cent among Gen X and just 15 per cent among Baby Boomers.
Younger travellers were also more prepared to open their wallets for the privilege.
Gen Z were the most likely to buy lounge access through a one-off pass or annual membership, at 20 per cent. Millennials followed at 16 per cent.
Millennials, meanwhile, were particularly skilled at getting through the door without paying separately, with 25 per cent using lounge access attached to a rewards credit card or frequent flyer membership.
Callery said premium travel experiences had become part of the broader travel culture for many younger Australians, with lounges adding another layer to the journey.
The research suggests the airport lounge is not disappearing just yet. Its velvet rope may look slightly less exclusive, the buffet may have seen better days, and every charging point may already be occupied, but the chance to escape the gate area still has considerable appeal.
Sometimes luxury is simply a chair, a coffee and nobody announcing a delayed departure directly into your ear.
While these premium lounges may no longer be the hushed sanctuaries they once were, plenty of Australian travellers are still willing to flash a membership card, wave a credit card perk or pay their way inside, with the research showing 26 per cent of Australians still regularly using an airport lounge when travelling.
Most membership lounge visitors are not paying at the door, however. Around 17 per cent access lounges through rewards credit cards or frequent flyer memberships, while nine per cent purchase a single-use pass or annual membership.
It appears the humble comfortable seat is doing much of the heavy lifting.
When asked what they valued most about airport lounges, 67 per cent of respondents nominated comfortable seating and a quiet space away from the terminal. Complimentary food and drinks followed at 61 per cent, while 45 per cent appreciated extras such as Wi-Fi, showers and other amenities.
In other words, the miniature muffins are welcome, but somewhere to sit without guarding a power point like buried treasure is even better.
Money.com.au head of insights Sean Callery said lounges had faced growing criticism for overcrowding and shrinking benefits, but continued to offer travellers a degree of escape from busy terminals.
He said Australians were almost twice as likely to use lounge access bundled with another travel product than pay an additional entry fee each time they flew.
The findings also revealed a sizeable generational divide. Millennials were the biggest lounge users, with 41 per cent visiting them when travelling, followed by 37 per cent of Gen Z. Usage dropped to 23 per cent among Gen X and just 15 per cent among Baby Boomers.
Younger travellers were also more prepared to open their wallets for the privilege.
Gen Z were the most likely to buy lounge access through a one-off pass or annual membership, at 20 per cent. Millennials followed at 16 per cent.
Millennials, meanwhile, were particularly skilled at getting through the door without paying separately, with 25 per cent using lounge access attached to a rewards credit card or frequent flyer membership.
Callery said premium travel experiences had become part of the broader travel culture for many younger Australians, with lounges adding another layer to the journey.
The research suggests the airport lounge is not disappearing just yet. Its velvet rope may look slightly less exclusive, the buffet may have seen better days, and every charging point may already be occupied, but the chance to escape the gate area still has considerable appeal.
Sometimes luxury is simply a chair, a coffee and nobody announcing a delayed departure directly into your ear.







